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本帖最后由 rakibhasan48 于 2022-9-20 13:30 编辑
From September 8th to 9th (last weekend), Internet operation training camp - Shenzhen Station, a group of operation cats followed the operation director of Midea e-commerce company to conduct systematic + practical operation, and strive to find some clarity in the "cluttered" operation work. The clues to build our own operational knowledge system, let us briefly review the scene together~ Course instructor: Mr. Pan, who has many fans When it comes to QQ space, every post-80s and 90s generation is no stranger, it has witnessed the youthful years of our ignorant growth. But few people know that those space decorations that cost us a lot of pocket money in those days were all led by one person.
He stayed at Tencent for 10 years and gradually transformed from an operation rookie to today's operation master - the original QQ The person in charge of space commercialization, now the Phone Number List operation director of Midea e-commerce company: Pan Zhipeng. Course content: around the core modules of operation The main flow of the whole course: Introducing: Internet Operations Concepts Operation method and practice: product operation, user operation, channel operation Expanding practice: event planning, SOP application The relationship between product type and operation focus According to product form Content-oriented products.
UGC/PGC/BGC Resource-oriented products: SKU/SPU Demand-Oriented Products: Requirements, Tools Technology-oriented products: black technology, intelligence, logic algorithm The functional connotation of product operation In addition to operating carriers and merging similar concepts, the main roles of operations are: user operations, activity operations, content operations, channel operations, and revenue operations, all of which serve one product, namely product operation. Three Structures of Operating Methodology: 3Ps 3P: PRODUCT, PEOPLE, PATH; the goal is to produce content through packaging products and operate it to users through channels.
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发表于 2022-9-20 13:29:32
