15 High-Converting Landing Pages (That’ll Make You Wish You Built ‘Em)

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Don’t get us wrong: we love good-looking landing pages. The way the colors contrast to draw attention; the striking custom photography and animation; the elegant application of negative space and rule-of-three layouts. Seriously, these things keep us up at night. But here at Unbounce, we know that there’s more to a landing page than looks. We want the kind of page that won’t embarrass you when you bring it home to your CMO. One that you can really, you know… build a campaign with. What we really want is a landing page that converts. What Makes a High-Converting Landing Page? (“Yeah, yeah, take me to the high-converting landing page examples!”) People have created a lot of landing pages with the Unbounce Builder (like, so many, you guys), so we think we’ve got a pretty good understanding of what makes a page convert.


Over the years, it’s become clear that nearly all successful landing pages have some key elements in common. (And you better believe our landing page templates were built with these principles in mind.) High-converting landing pages: Have a strong, contextual hero shot and supporting imageryYour hero shot (the primary image or video on Canada Phone Number your landing page above the fold) is the first thing visitors are going to focus on, so you’d better make it captivating. Show your product or service in the context of use: demonstrate how it works and make it easy for people to visualize themselves enjoying the benefits. Present a single and focused call to actionYour call to action (CTA) is the one thing you want visitors to do on your page and your primary conversion metric. Make sure your CTA is obvious (from a design perspective) and compelling (from a copy perspective).


Best practice is generally to remove any secondary links that might cause someone to leave your page before converting through your CTA, including site navigation. Clearly state your value proposition with a compelling header and subheadWhy should visitors accept your call to action? Use your headline and subheadline to articulate your value proposition, clearly stating the benefits of your offer and what makes you different from your competitors. Outline the features and benefits (with emphasis on the latter)Sure, people need to know what your product or service does, but they’re much more likely to convert if they understand the benefits they’ll receive by following through with your CTA.

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