The order occupied by each tool in the ranking can even cause

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The apps with the most users are from the same company It is worth noting that the three most used social networks in Brazil, listed based on the responses of those interviewed by Capterra, belong to the same group. This is the American conglomerate Meta , owned by Mark Zuckerberg, whose operations centralization took place in October 2021 at the same time that the founder kicked off the development of the metaverse . Therefore, after WhatsApp (98%), other applications with high penetration among respondents are Instagram (91%) and Facebook (89%), as shown in the graph. than Facebook  some surprise, with Instagram in front of Facebook.  platform out of the top three; however, when going in depth about the use of social networks, the game's turnaround seems to be recent.
  
A survey conducted by Emplifi shows both an increase in audience and engagement on Instagram in the last year. For businesses that want to use one of these platforms as a marketing channel, it is important to understand the particularities of each Phone Number List one of them. The three aforementioned social networks offer the possibility of creating business profiles, which offer different features compared to personal profiles, and have dedicated pages that help with setting up a professional account – they are: WhatsApp Business, Instagram Business and Facebook Business . After creating an account and getting started in the world of social media, companies also have the option of implementing social media management platforms to automate content publishing and perform performance analysis.



More than half of respondents use TikTok TikTok, a social network for short videos, has found a lot of adherence in Brazil. According to a survey published by Exame magazine, the country is the second that most uses this social network in the world. In the Capterra survey, 64% of respondents said they use TikTok. Compared to the use of other social networks, this platform has become especially popular for the thematic challenges, usually based on some choreography. In terms of age, the platform is especially popular with Millennials (51%) and respondents who declared themselves to be Gen Z (21%), as shown in the chart below: The use of TikTok by respondents In the case of generation Z, among the Capterra survey respondents, TikTok consolidates itself as the most used social network by this age group, surpassing platforms with more market time, such as Instagram (19%) .

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