The percentage of users on each social

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Snapchat (57%) is one of the top social networks used by this generation, followed by Kwai (54%). In older generations, the use of traditional social networks is observed. Respondents from generation X, born between 1965 and 1977, mainly use Instagram, Facebook and WhatsApp – the three platforms reached a total of 22%. In the case of baby boomers (from 1946 to 1964), there is a slight preference for Facebook (13%), followed by Instagram (12%) and WhatsApp (12%). network already demonstrates that these platforms are serious business for Brazilian survey participants. Other information appears to reinforce this fact: 4 out of 10 respondents (41%) stated that they access their social networks more than 10 times a day.

This is the largest number among the countries where the Capterra survey was carried out. Among respondents residing in European countries, for example, this number does not even reach 20%. See full information below:  In general, the access frequency of Brazilian respondents is high. Another 34% declared accessing 3 to 10 times a day, while 18% accessing 1 to 3 times a day. To a lesser extent are those Phone Number List who access only once a day (6%). Security with the use of data on social networks Although the Brazilian respondents interviewed by Capterra are frequently accessing social networks, how do they feel about sharing their data on these sites? Most respondents (49%) defined themselves as moderately concerned about the use that social networks make of data shared by users, such as personal data, photos and videos; 31% declared themselves very concerned about the issue.



Only 6% of respondents defined themselves as “not at all concerned” with the topic. This result may be the result of the dissemination of the General Data Protection Law (LGPD) which, since its implementation, has been making people aware of digital security. For example, Capterra research carried out in 2021 already showed 67% of respondents very concerned about cybersecurity . In this context, people were more comfortable sharing personal images on social networks (70% said they felt comfortable sharing this type of information), such as photos and videos, and also sensitive data (43%), which is information about race and ethnicity. However, they are less comfortable with sharing personal information (35%), such as name and address, and even less with financial information (8%) – credit card.

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