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Link profile and content are two of the most important factors influencing a page's position in Google's organic results. The importance of content reflects the popular phrase "content is king". However, what affects the evaluation of content "in the eyes" of Google robots? Uniqueness This needs to be mentioned at the start - Google loves unique content. If possible, avoid duplicating descriptions from e.g. the manufacturer's catalog. Yes, it takes more time to create your own content, but thanks to this you can lead to a situation in which the search engine considers the page more valuable. care of uniqueness, you must not forget that the text should contain key phrases that you care about. It is worth taking into account not only specific words, but also their variations by numbers and cases, as well as synonyms.
Google recognizes the declension and words with very similar meanings, but using different forms makes the text look more natural. What's more, it becomtter suited to queries containing a different form of the given expression. Also remember that - if the phone number database length of the text allows it - the most important keywords should appear several times. This will give the search engine a signal that these specific terms are particularly important. By the way, it is also worth taking care of including various related words in the text, e.g. adjectives often used in conjunction with the name of a given product, or queries. in the search results for additional phrases in Google. remember not to overdo it.
If in a text containing a thousand words a specific phrase is repeated in every sentence, it will be unnatural, and the search engine robots will easily notice an attempt to manipulate the algorithm. Such excessive saturation with keywords is referred to as keyword stuffing. Of course, the question arises what phrase saturation is optimal. Unfortunately, there is no ready recipe for this, especially since the content evaluation algorithm is not eternal and immutable. It is worth relying on your intuition and, on the one hand, make sure that the text contains the keywords you care about, and on the other hand, make sure that the whole thing does not sound artificial. Text length If you care about your position in Google, take care not only about the uniqueness of the text, but also about its length.
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发表于 2023-3-30 13:39:30
