The consumers of this brand

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Nor does it run the risk of seeing the sales of responsible products (organic and ecological) that it markets under its own brand decrease due to its discourage on its low prices (which could degrade the perceived quality of these responsible products) . campaign between Lidl and Cora. ​​Eric Delcroix/Flickr , CC BY-NC Thus, consumers consider that offering low prices and committing to CSR are two necessary and complementary approaches.

On the other hand, they point out that these two approaches are difficult for a brand to carry out simultaneously. Above all, consumers may be skeptical about the CSR information provided by the brand. The terroir, an effective lever for action A second study focused on local private labels offered by a brand. registered in its loyalty program, were questioned via an online questionnaire. The results obtained at the end of this second study indicate that the attitude of consumers towards local  private lusitive  canada phone number list infa On the price image of the store and on the CSR image of the brand, whatever of the store format considered (hypermarket, supermarket and convenience store).



While local products often have a high price, the willingness to pay for these products is 1.7 times higher than for other products due to their recognized qualities. The study carried out therefore indicates that the positive perceptions of consumers of the quality/price local ratio of private labels contribute to giving a store an attractive price image. The local private label is also an effective lever of action for brands in order to build their image as a responsible brand. This result is particularly important for the convenience format where locals attitude to private labels explain more than half of the brand's CSR image.

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